Patricia Doucette

During 1967 Edward was named President of Seafood Freezing Technology Corporation in Bradenton, Florida. The company manufactured refrigeration equipment promoting a new concept of freezing shrimp directly on the fishing vessel rather than covering the catch with crushed ice. The intent was to provide a fresher product to the market.

An advertising campaign with the slogan

"Freeze your assets don't just ice them down"

was initiated and full page advertisements were placed in all major commercial fishing magazines. The feature pictures were selections of those below, which were taken on Bradenton Beach, on the Gulf Coast of Florida. Pat, sitting on a block of ice, was an immediate hit, and her centerfold picture graced thousands of fishing vessels around the world for years to come. The magazine Fishboat stated at the time that world wide circulation of that issue of their magazine broke all previous records. With permission, her picture was also featured as a centerfold in the unrelated magazine "Scuba Diver".